Cookie Ploicy


This website (“Our Site”) uses cookies and similar technologies in order to distinguish you from other users. By using cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur if you continue using Our Site. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.


1.1 In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

  • "cookie" means a small file consisting of letters and numbers that Our Site downloads to your computer or device;
  • "web beacon" means a small, transparent image file (usually only 1-pixel x 1-pixel in size) used for tracking user behaviour and activity around Our Site;
  • "We/Us/Our" means, a company registered in England under 09197881, whose registered address is 10 Brooklands Court, Kettering Venture Park, Kettering, Northamptonshire, England, NN15 6FD and whose main trading address is Unit 12 Lyndon Business Park, Farrier Road, Lincoln, Lincolnshire, LN6 3RU.


2.1 We may use cookies on Our Site for a number of reasons, all of which are designed to improve your experience of using it. Cookies allow you to navigate around Our Site better and enable Us to tailor and improve Our Site by saving your preferences and understanding your use of it.

2.2 We use the following types of cookie:

  • 2.2.1 Strictly Necessary Cookies - A cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.
  • 2.2.2 Analytics Cookies - It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.
  • 2.2.3 Functionality Cookies - Functionality cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences.
  • 2.2.4 Targeting Cookies - It is also important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have clicked on). As with analytics cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting cookies may also be shared with third parties.
  • 2.2.5 Third Party Cookies - Third party cookies are not placed by Us and We have no control over them. Third party cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these cookies will work in the same way as analytics cookies described above).
  • 2.2.6 Persistent Cookies - Any of the above types of cookie may be a persistent cookie. Persistent cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.
  • 2.2.7 Session Cookies - Any of the above types of cookie may be a session cookie. Session cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session cookies are deleted when you close your browser.

2.3 We also use web beacons on Our Site to track your navigation around it. As with analytics cookies described above, web beacons help Us to understand how you use Our Site and enable us to improve it in the future.

2.4 Cookies on Our Site are not permanent and will as indicated in the table below.

2.5 For more specific details of the cookies that We use, please refer to the table below.


Cookie Title Cookie Name Purpose of Cookie Type of Cookie
Session ID ASP.NET_SessionID To keep state with the server for your session Strictly necessary and only for session
Google analytics _ga To enable google to track usage on the site Persistent across sessions used for analytics and expires in 2 years.
Google _gat To enable google to track usage on the site and referring information from its advertising sites. Persistent across sessions used for analytics and expires in 1 year.


4.1 Internet browsers normally accept cookies by default. You can change these settings if you wish, however please be aware that this is not generally a per-site setting and will prevent all websites from using cookies, not just Ours. Please also be aware that by disabling cookies in your browser, you may impair the functionality of Our Site specifically, shopping basket will not function.

4.2 The links below provide instructions on how to control cookies in all mainstream browsers:


5.1 In addition to using cookies on Our Site, we use cookies and similar technologies in some of the emails we send to you. Just like the cookies on Our Site, these are used to help Us understand your use of Our Site and to keep improving it.

5.2 We use web beacons in some of Our emails. We use web beacons to detect when (or whether) you open an email and how you have interacted with it, and other information such as your email client, web browser, computer or device, and IP address. Web beacons may also be used to serve up emails in a particular format that is best suited to your computer or device.

5.3 Emails from Us may contain links. Each one of those links will contain a unique tag which enables Us to track which links are being used and by whom. This information can then be used to improve and tailor our emails in the future.


6.1 We may alter this Cookie Policy at any time. If We do so, details of the changes will be highlighted at the top of this page. Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.

6.2 In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.


7.1 If you would like to know more about how We use cookies, please contact Us at

7.2 For more information about cookies, please visit (this is an external link and We are not responsible for its content).

7.3 For more information about privacy, data protection and our terms and conditions, please visit the following: